For decades, brands have obsessed over Millennials—the generation that reshaped workplaces, tech, and shopping habits. But just as companies thought they had cracked the Millennial code, along came Gen

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Fall 2025 is officially rewriting the rules of beauty. The age of cookie-cutter makeup looks—where contouring, heavy highlight, and sculpted brows reigned supreme—is making way for bold, expressive,

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